Your business ideas turn into clear numbers and systematic profit
Olena Shumna — 20 years in finance, strategic management of billion-dollar turnovers, and practical experience in building businesses in the EU
I am Olena Shumna, and I am here to make your business ideas work for you
20 years of practical experience in finance: from the banking sector to large manufacturing and retail. I transform chaotic growth into a systematic, managed, and profitable business.
20+ years
Experience in finance
From the banking sector to large manufacturing and retail — deep expertise in all key areas of financial management.
Germany
Entrepreneur
Real experience in launching and building operations in Germany: understanding processes, systems, and practices in the local environment.
7 years
Main office of "Epicenter"
Strategic management of inventory in 80+ markets. Result — +45% to profitability and billion-dollar turnover for departments.
«Buduy Razom»
Mentoring
Development of the platform structure and educational system for users in Germany. From product concept to interaction logic, expert selection, and the launch of training programs.
Numbers that speak for themselves
Years in Finance
20+
Markets under management
80+
Growth of profitability
+43%
Department turnovers
billions
You are working, but there is no stable income
There is a lot of chaos in the business and no structure
You don't understand what to do next
Are you afraid of mistakes in finance or the system
You are doing a lot of actions, but without a systematic result
Feeling like you're standing still, even when you're trying
DO YOU RECOGNIZE YOURSELF?
WHAT YOU WILL RECEIVE
HOW I WORK
We analyze your situation without illusions
Finding the causes of unstable income
We are building a system that delivers predictable results
We are forming a clear plan without "chaotic actions"
We control the movement and
move towards the result
SERVICES
Focus
Analysis of your situation + clear action plan
“In 90 minutes, you gain a clear understanding of what to do next.”
Financial Control
Building income and expenditure control
You start to see the real numbers of the business, not just the "feelings."
Growth system
Structure and Development Strategy
Clear plan on how to grow without chaos and overwhelm
CASES
The client reached out after launching the business in Germany, but without a clear management system.
At the time of the appeal:
- The business was already operating, but without structure
- the actions were chaotic
- without defined priorities
- income remained unstable
- there was no understanding of further development
- there was a sense of overload and uncertainty
What has been done:
- conducted an analysis of the current business model
- identified the weak points and limitations that hindered growth
- helped to form a clear goal and strategic direction
- set priorities in tasks
- built a step-by-step action plan
Result after:
- clear understanding of the next steps
- clarity in priorities
- structured action plan instead of chaos
- systematic approach to business management
- built a step-by-step action plan
Reviews
They write about me.
"I turned to Olena when there were already financial processes in place, but there was a lack of systematization and alignment with management. It was difficult to prioritize correctly and agree on changes at the management level. During the session, we clearly identified where I was losing effectiveness and what steps needed to be taken as a priority. We also worked on how to conduct negotiations with management: what and how to argue, and what to emphasize. Now there is a clear vision of priorities, and the work has become more effective and manageable."
"I reached out to Olena when I realized that I lacked structure in my business. It seemed like everything was working, but there was no consistency and understanding of how to scale further. During the session, we clearly identified where I was losing efficiency and what needed to be changed first. I received specific steps and a clear logic of action—without overload and unnecessary theory. Now, working has become much easier because there is a system and focus."
"If you don't know how to structurally organize your business or which direction to take — I wholeheartedly recommend working with Olena Shumna. Before the session, I was stuck for a long time and wasting resources on tasks that didn't yield results. I tried to solve everything at once — and that only increased the tension. After the analysis, everything fell into place — structure, understanding, and clarity emerged. Thank you for your professionalism, experience, and deep work!"
CASES
The client requested a review of the product matrix due to the lack of an assortment management system, which led to the blockage of working capital and a shortage of cash resources.
At the time of the appeal:
- the product matrix management system is absent the product matrix management system is absent
- purchases were made without an analytical approach
- incorrect management of minimum inventory levels
- excess inventory
- frozen working capital in inventory
- absence of SKU effectiveness assessment
What has been done:
- conducted an analysis of the product matrix (turnover, margin, seasonality, demand)
- identified excess and weak product positions
- revealed underfilled income categories
- formed a new assortment structure
- optimized the procurement approach
Result after:
- reduction of inventory levels
- release of working capital
- improvement of product turnover
- more controlled procurement system
- cash flow stabilization
- understood structure of the product matrix
Reviews
They write about me.
“We started the sales launch, but quickly faced a shortage of working capital, which hindered the development of the network and complicated shipments. Olena suggested changing our approach and entering the market gradually — with phased demand testing and planning shipments based on actual sales. Thanks to this, we alleviated financial pressure, stabilized the shipping process, and were able to build a more predictable and healthy business growth.”
“We worked chaotically: sometimes we brought in too much stock that sat for a long time, and other times the shelves were almost empty. There was no understanding of how to properly calculate the minimum inventory level and what affects its level. After implementing the system, it became clear how to plan shipments and maintain a consistent assortment on the shelves without excess.”
“We didn’t really understand what a minimum shelf stock was and how it affected sales. Often, the product would run out on the shelf, and while we were waiting for a new shipment, we were simply losing sales. After the analysis, it was clearly laid out for us what the stock on the shelves should be, how often we needed to restock, and how to synchronize this with demand. As a result, 'empty shelves' disappeared, and sales began to grow.
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